I’ve been fortunate enough to have worked with a range of organisations throughout my career.
Explore a selection of featured projects for more information…

<p> Working with writer and producer <a href='http://www.lucydanser.co.uk'>Lucy Danser</a>, I co-produced <a href='http://www.comicsbooks.co.uk'>the podcast series about what funny people read</a>. Originated and recorded during Lockdown, the concept saw guests from the world of comedy discuss their favourite books in a fun conversational format that provided a lockdown lifeline for literature lovers everywhere.</p><p>Guests include Laura Lexx (Comedy Roast, Live At The Apollo), Sindhu Vee (Mock The Week, Live At The Apollo), Eshaan Akbar (Newsjack, Mock The Week) and Jonathan Sayer (Mischief's The Play That Goes Wrong, BBC's The Goes Wrong Show)</p>
<p>As part of BBC Tomorrow's World #MyTomorrow campaign - created to mark the implementation of <a href='https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr'>GDPR</a> - a pair of digital projects were commissioned. These were designed to engage people in the subject by using scientifically-validated scales to infer people's innate values - the guiding principles by which they live their lives - then using them to present a potential vision of the future.</p>
<p>I was lucky enough to Produce the <a href='https://tomorrows-world-values.pilots.bbcconnectedstudio.co.uk' target='_blank'>'Global Values: Where Do You Fit?</a>' questionnaire component - working with <a href='https://www.bbcstudios.com' target='_blank'>BBC Studios</a>, <a href='https://www.psychol.cam.ac.uk/people/sander-van-der-linden' target='_blank'>Dr Sander van der Linden</a> and <a href='https://www.rollstudio.co.uk' target='_blank'>Roll Studio</a> to create an experience that while rooted in science, had a delightful user experience and produced beautifully visualised and comparable results.</p>
<p>Take part <a href='https://tomorrows-world-values.pilots.bbcconnectedstudio.co.uk' target='_blank'>here</a> - then <a href='https://tw-driverless-car.pilots.bbcconnectedstudio.co.uk' target='_blank'>take a ride in your new future</a>.</p>
<p>Gilbert White was an 18th Century naturalist - regarded by many as the 'Father of Ecology'. His 1789 publication 'The Natural History Of Selborne' is believed to be the 4th most published book in the English language and in 2018 <a href='http://www.thespace.org' target='_blank'>The Space</a> supported the <a href='http://www.gilbertwhiteshouse.org.uk' target='_blank'>museum in his memory</a> with a project to digitise and promote the story of the <a href='http://gilbertwhiteshouse.org.uk/manuscript/' target='_blank'>original manuscript.</a></p>
<p>I worked initially as an Associate with The Space to develop the project and secure it's funding before working with the organisation directly to Produce the video elements. We enlisted the support of natural history legend <a href='http://www.chrispackham.co.uk' target='_blank'>Chris Packham</a> then scripted and created a number of social assets to tell the story of the man & his manuscript. Jumping off from a  piece in the <a href='https://www.theguardian.com/books/2018/may/11/gilbert-white-fourth-most-published-book-in-english-language-natural-history-and-antiquities-of-selborne-to-go-online' target='_blank'> Guardian</a> - these videos used scans of archive imagery and a beautiful commissioned illustration from  <a href='http://www.awisemandesign.com' target='_blank'>Amy Wiseman</a> to visualise the story - with the main launch video also employing sound design from <a href='https://www.labgrownmusic.com' target='_blank'>Joe Simmons</a> and animation wizardry from <a href='http://louishudson.co.uk' target='_blank'>Louis Hudson</a> to bring the story of this historic work to life.</p>
<p><a href='https://www.youtube.com/watch?v=RIrKPE_hxiI' target='_blank'>Talking Balls</a> was a 10-part comedy short-form series created for <a href='http://www.bbc.co.uk/bbcthree' target='_blank'>BBC Three</a>’s social channels.</p>
<p>Animator <a href='http://www.nickmw.com/' target='_blank'>Nick Murray Willis </a>had originated the concept of ‘literally’ animating the nonsense spouted by footballers, managers and pundits. The <a href='http://www.bbcdigitalguerrillas.co.uk/' target='_blank'>Digital Guerrillas </a>spotted the potential of the idea then signed him up and set about testing the audience appetite and production practicalities of reactively creating a short series of episodes, through the topical pilot ‘<a href='https://www.youtube.com/watch?v=sjZm1Ch30QA&feature=youtu.be&list=PL6aOqc1IdJreCYPUECIGxZL8wNmZhAUR2' target='_blank'>Football Literally</a>’,</p>
<p>Following this run, our writer <a href='https://ianravenscroft.com/' target='_blank'>Ian Ravenscroft</a> and I then worked closely to further evolve the idea of using fair dealt archive material and fast-turnaround animation - broadening it out to cover ‘classic’ moments and themes with wider social appeal. We were rewarded with a 10 episode commission from <a href='http://www.bbc.co.uk/bbcthree' target='_blank'>BBC Three</a>.</p>
<p><a href='https://passchendaele100.org' target='_blank'>Passchendaele 100</a> was a season of activity and content commemorating 100 years since the Third Battle Of Ypres - one of the key moments of the First World War.</p>
<p>Working for <a href='http://www.ballistamedia.co.uk' target='_blank'>Ballista Media</a>, I helped develop, then led production on, an extensive mix of digital content for the <a href='http://www.britishlegion.org.uk/remembrance/ww1-centenary/passchendaele-100' target='_blank'>Royal British Legion's centenary offer</a>. This included <a href='https://www.youtube.com/watch?list=PL36usWzPwQvkIQajcHl1WuHmRIx0xkYEV&v=-f1JdZ7wTyk' target='_blank'>6 short-form films</a>, <a href='http://www.britishlegion.org.uk/remembrance/ww1-centenary/passchendaele-100/passchendaele-in-360/' target='_blank'>7 archive-driven immersive 360 experiences</a>, <a href='https://www.youtube.com/watch?list=PL36usWzPwQvn_i0X-zRIhDXeaXS4doWf-&v=89g2VmREdQY' target='_blank'>3 360 mini-docs</a> and a <a href='https://www.youtube.com/watch?v=aO0XzauTgms' target='_blank'>360 of the Last Post ceremony</a> at the Menin Gate in Ypres.  All were presented by Dan Snow and featured an engaging digital-first approach to historical storytelling.</p>
<p><i>Find The Girl</i></p>
<p><a href='http://blog.findthegirl.co.uk/' target='_blank'>#findthegirl</a> was an interactive experience released in parallel to BBC Three’s hit drama 'Thirteen'.</p>
<p>Conceived and developed to play out alongside the series, the idea was to create an <a href='https://twitter.com/iamsarahhays' target='_blank'>as-real character</a> from the universe of the show who would exist on social media for the full 5-week run. She would engage, motivate and actively involve an online community of real people as they got drawn deeper into the story - attempting to work together to best the investigators in the show in the hunt to discover new clues and information that would lead to the location of a missing girl.</p>
<p>We created a rich mix of assets for the experience - combining social media accounts, a <a href='http://blog.findthegirl.co.uk/' target='_blank'>blog</a>, <a href='https://www.youtube.com/channel/UC6szyPBhAxDtS6NpBuhYWVg' target='_blank'>vlogs</a>, <a href='http://www.findthegirl.co.uk/social' target='_blank'>interactive tools</a> and <a href='http://www.sunbridgehighschool.co.uk/' target='_blank'>fictitious sites</a> for institutions and material from the world of the show. These were pulled together into one compelling piece of digital storytelling that could be experienced through the characters main blog or <a href='http://www.bbc.co.uk/bbcthree' target='_blank'>BBC Three’s new website</a>.</p>
<p>It was ambitious but a real success - acting as a statement piece for the new online-only BBC Three, and an effective way of extending the universe of the show for engaged super-fans.</p>
<p><i>Lost Years</i></p>
<p><a href='http://www.thirteenlostyears.co.uk' target='_blank'>Lost Years</a> was a marketing experience created in the run-up to the launch of the main drama. Based on a re-engineered version of the hugely successful ‘<a href='http://www.bbc.co.uk/taster/projects/yourstory' target='_blank'>Your Story</a>’ engine created for <a href='http://www.bbc.co.uk/taster/' target='_blank'>BBC Taster</a>, the site used your personal details to combine archive and increasingly emotive elements from your social account to show what you’d have missed if, like the character in the main drama, you’d lost 13 years of your life.</p>
<p>‘<a href='http://www.bbc.co.uk/programmes/articles/1kWsQcfTPFjfz9sdxfTGFhC/our-world-war-interactive-episode' target='_blank'>High Wood</a>’ was the interactive 4th episode of hit BBC Three drama ‘Our World War.’</p>
<p>Blending top quality live action drama with game mechanics and animated motion comics, this immersive experience told the story of the 1st South Staffordshire Battalion during the battle of High Wood at the Somme.</p>
<p>Based on contemporary accounts, the experience put you in charge of a group of men, making choices and getting feedback related to your tactics, morale and leadership as well as emotive comparisons to the choices a real solider from 1916 would have made.</p>
<p>The experience performed well, kickstarting a wave of BBC experiments in interactive narratives. I was heavily involved from pitch through to delivery - helping devise and develop the story, lining up and supervising the shoot and playing a major role in post-production, including executing the sound design for the motion comics extras.</p>
<p>Following on from the success of the <a href='http://www.britishlegion.org.uk/remembrance/ww1-centenary/passchendaele-100'>Passchendale 100</a> campaign I produced for the <a href='http://www.britishlegion.org.uk/' target='_blank'>Royal British Legion</a>, I was approached again to work with Dan Snow and <a href='http://www.ballistamedia.co.uk' target='_blank'>Ballista Media</a> on a mix of immersive digital history content for the <a href='http://www.army.mod.uk/armoured/regiments/34270.aspx' target='_blank'>Royal Tank Regiment</a> in partnership with the <a href='http://www.britishlegion.org.uk/' target='_blank'>Royal British Legion</a>.</p>
<p>Aimed at marking <a href='http://www.britishlegion.org.uk/remembrance/ww1-centenary/cambrai-100/' target='_blank'>100 years since the Battle of Cambrai</a> - a major milestone in the First World War - I developed and produced 3 <a href='https://www.youtube.com/watch?v=vdj7YzY5vsI' target='_blank'>short social films</a> and two <a href='https://www.youtube.com/watch?v=OSwqX--tZKQ' target='_blank'>360 experiences</a> to tell the story of the battle, highlighting the historical significance of this moment as the coming of age of the tank.</p>
<p><a href='http://www.painesplough.com/project/come-where-im' target='_blank'>Come To Where I'm From</a> is a project run by <a href='http://www.painesplough.com'>Paines Plough</a> that invites playwrights to write and perform short plays about their hometowns.</p>
<p>The programe had it's own mobile app but the organisation applied to <a href='http://www.thespace.org' target='_blank'>The Space</a> for funding and resource to revamp it for 2018 and to help improve the social offer around the project.</p>
<p>Working initially as a Digital Associate for The Space to help devise and spec-out a social-first digital campaign, I then worked with Paines Plough directly to guide on the app UX developed by <a href='https://www.milkbarstudios.com' target='_blank'>Milkbar Studios</a> and to manage production and consult on distribution of core social assets to promote the concept to a wider audience.</p>
<p><a href='http://painesplough.com/project/come-where-im/come-where-im-app' target='_blank'>Find out more and download the app via www.painesplough.com</a></p>
<p>Created against the background of Brexit, <em><a href='https://zesttheatre.com/whatonce/' target='_blank'>What Once Was Ours</a></em> was a collaboration between<a href='https://zesttheatre.com' target='_blank'> Zest Theatre</a> and <a href='https://www.halfmoon.org.uk' target='_blank'>Half Moon</a> - two of the UK's leading theatre companies creating work for young people.</p>
<p>Working initially as a Digital Associate for <a href='https://www.thespace.org' target='_blank'>The Space </a>and later as a Digital Producer/Consultant on the project itself, I developed a concept which would use existing production assets as the basis for engaging new social content that would extend the audience for the work and it's themes. This took the part of a stylised trailer, <a href='https://www.youtube.com/watch?v=FLZFxWmvo78' target='_blank'>360 video</a> and <a href='https://www.youtube.com/watch?v=AqcLYL5UV3Y' target='_blank'>animated visuals</a> which set out to reflect the key ethos of the production by giving a voice to a diverse group of young people.</p>
<p><a href='http://www.sculpture.cam' target='_blank'>Sculpture.cam</a> is an innovative web app designed to allow visitors to the UK's largest outdoor art gallery to take part in an art-themed treasure hunt. To participate in a gamified experience involving searching for and photographing real-world sculptures - creating images that might become part of a series of 360-degree digital versions of 10 iconic artworks.</p>
<p>Myself and <a href='http://louishudson.co.uk' target='_blank'>Louis Hudson</a> (of <a href='http://diceproductions.co.uk/' target='_blank'>Dice Productions</a>) were commissioned by <a href='https://ysp.org.uk' target='_blank'>Yorkshire Sculpture Park</a> and <a href='http://www.thespace.org'>The Space</a> to use the existing fonts and style guide from the app to create a series of social videos to promote and support the experience. Featuring visuals from the park and incredible sound design from <a href='http://petesounddesign.com' target='_blank'>Pete Styles</a>, the videos offer a punchy and highly visual means of communicating and promoting the app.</p>
<p>‘<a href='https://northernballet.com/the-boy-in-the-striped-pyjamas' target='_blank'>The Boy In The Striped Pyjamas</a>’ was an ambitious dance production for <a href='https://northernballet.com/' target='_blank'>Northern Ballet</a>, based on the novel by <a href='http://johnboyne.com/' target='_blank'>John Boyne</a>.</p>
<p>Working with support from <a href='https://www.thespace.org/' target='_blank'>The Space</a>, I produced a series of social videos designed to extend the potential audience for the project. Through editorial and technical optimisation we created a new kind of ‘<a href='https://www.youtube.com/watch?v=PkICExOK0nI' target='_blank'>Making Of</a>’ and ‘<a href='https://www.youtube.com/watch?v=HdSVZ72szTA' target='_blank'>Interview</a>’ video designed to hook non-traditional ballet fans with the idea of the potential of dance as a medium for conveying character, emotion and story.</p>
<p><a href='https://www.thespace.org/' target='_blank'>The Space</a> is an organisation that was founded by <a href='http://www.artscouncil.org.uk/' target='_blank'>Arts Council England</a> and the BBC to develop great art and reach new audiences.</p>
<p>Since 2017, I have worked as a freelance Digital Associate on a number of projects. This has involved collaboration with a number of arts organisations - working to identify content, strategy and optimisation opportunities for reaching new audiences using digital.</p>
<p><a href='http://www.bbc.co.uk/taster/projects/mates-vs-monsters' target='_blank'>Mates Vs Monsters</a> was a personalised game experience created for <a href='http://www.bbc.co.uk/taster/' target='_blank'>BBC Taster.</a></p>
<p>Originating from the idea of creating an RPG from social data, the project evolved into a fully-fledged hybrid between game, quiz and story engine.</p>
<p>Users connect with Twitter, assign friends to the quest and then traverse a dungeon, using the knowledge of their social network to succeed. The experience was contextualised by a fun tongue-in-cheek story, and visualised with quirky artwork by <a href='http://www.happytoast.co.uk/' target='_blank'>Happy Toast</a>.</p>
<p>Built in-house, the pilot and underpinning logic has the potential to create any number of personalised data-powered experiences - from games, to more abstract social profiling/content curation tools.</p>
<p><a href='http://jimscelebblender.bbcdigitalguerrillas.co.uk/' target='_blank'>Jim’s Celeb Blender</a> was an image generator tool made in collaboration with <a href='http://jimllpaintit.tumblr.com/' target='_blank'>Jim’ll Paint It</a> for <a href='http://www.bbc.co.uk/bbcthree' target='_blank'>BBC Three</a> & <a href='http://www.bbc.co.uk/taster/' target='_blank'>BBC Taster</a>.</p>
<p>The project emerged out of a desire to create pilots around, and vehicles for, new kinds of digital talent. With a <a href='https://www.facebook.com/JimllPaintIt/' target='_blank'>Facebook following</a> of over half a million people, and an amazingly distinct and ‘of the web’ voice, Jim was the perfect collaborator.</p>
<p>Seeing the appeal of people being able to impact his work through community suggestions, we wanted to create a tool that would enable users to choose from a variety of inputs to generate their very own piece of Jim’ll Paint It artwork.</p>
<p>Created as a portrait mobile-first experience, the final product used a scalable approach built by Leamington Spa-based agency <a href='http://www.fishinabottle.com/' target='_blank'>Fish in a Bottle</a>. Combining this with some clever editorial trickery we were able to produce an easy-to-use tool that can produce over 850 unique combinations of surreal celebrity images, each with a bespoke comedy voiceover.</p>
<p><a href='http://oddtaste.tumblr.com/' target='_blank'>Odd Taste</a> was a topical takeover of <a href='http://www.bbc.co.uk/taster/' target='_blank'>BBC Taster</a>’s social channels. The aim - to spend a week experimenting with reactive comedy creation in the hope of unearthing new talent and online comedy formats for BBC Three.</p>
<p>Inspired initially by the idea of piloting new processes and the scope for clearing online material through fair dealing and parody - <a href='https://ianravenscroft.com/' target='_blank'>Ian Ravenscroft</a> and I worked on a concept that could speedily pull together and facilitate work by internet comedians and digital creatives. We used virtual writing rooms, fast-turnaround production processes and a number of experiments with distribution to produce a wealth of sharable social assets across the week - from <a href='http://oddtaste.tumblr.com/image/134053677832' target='_blank'>images</a> and <a href='http://68.media.tumblr.com/5ad43efad8b19a370d1c3e6d40dea35f/tumblr_nyd9jqSzUh1uiqm1zo1_400.gif' target='_blank'>GIFs</a> through to <a href='http://oddtaste.bbcdigitalguerrillas.co.uk/bieber-vs-beatles/v1/index.html' target='_blank'>quizzes</a>, <a href='http://oddtaste.bbcdigitalguerrillas.co.uk/boris/v1/index.html' target='_blank'>soundboards</a> and games.</p>
<p>Our efforts were rewarded with not just valuable learning, but a BBC Taster Gem ‘Editor’s Choice’ Award and the hit viral <a href='https://twitter.com/bbctaster/status/669109498041233409' target='_blank'>Donald Trump + Boris Johnson = Owen Wilson</a> image which made the lists for <a href='https://www.theguardian.com/technology/2015/dec/31/political-tweets-of-the-year-2015' target='_blank'>The Guardian’s top political tweets of 2015</a> & Buzzfeed’s <a href='https://www.theguardian.com/technology/2015/dec/31/political-tweets-of-the-year-2015' target='_blank'>42 Genius Tweets of 2015</a>.</p>
<p><a href='http://transfigure.bbcdigitalguerrillas.co.uk/' target='_blank'>TransFigure</a> was an in-browser tool created for <a href='http://www.bbc.co.uk/taster/' target='_blank'>BBC Taster</a>.</p>
<p>The idea was to create an experience that would enable a user to input any webpage, then have the tool identify currency values in the text, and convert them into equivalent amounts of other relatable things. This would shift the context of the values and change audience understanding of the values involved.</p>
<p>The concept started as an internal joke over lunch about creating a ‘Freddo Filter’ browser add-on that could automatically manipulate webpages to convert big sums of money into the number of chocolate Freddo bars you could buy instead. That evolved and became a standalone javascript-powered webapp that could function as a destination page on BBC Taster and a powerful demo of the potential of technology to create new kinds of editorial with existing content.</p>
<p><a href='http://bbcramadaninaday.tumblr.com/' target='_blank'>Ramadan In A Day</a> was a live sunrise-sunset social media broadcast, which took place on Thursday 2nd July 2015.</p>
<p>Working in close collaboration with <a href='http://www.bbc.co.uk/asiannetwork' target='_blank'>BBC Asian Network</a>, we delivered a whole day’s worth of specially tailored content across all of their social channels. Using a mix of pre-created <a href='https://www.youtube.com/watch?v=MeF165lZxBs&list=PLcpoeL9l7hPUs9kPy1aBU7SEVI-JmiiwX&index=20YwMDdkZGQwOSxDR1hCM0lqTQ%3D%3D&b=t%3AAX_Asq46gRkLbPo3ImCT7A&m=0' target='_blank'>video</a>, <a href='https://www.youtube.com/watch?v=9uianR23Dx0&index=6&list=PLcpoeL9l7hPUs9kPy1aBU7SEVI-JmiiwX' target='_blank'>animations</a> and graphics alongside on-the-day <a href='https://www.youtube.com/watch?v=GjFaDfMs6Bw&index=2&list=PLcpoeL9l7hPUs9kPy1aBU7SEVI-JmiiwX' target='_blank'>livestreams</a> and <a href='https://www.youtube.com/watch?v=dh2R7R85Bg0&list=PLcpoeL9l7hPUs9kPy1aBU7SEVI-JmiiwX&index=8' target='_blank'>UGC</a> - the aim was to inspire conversation and curate the best content on a <a href='http://bbcramadaninaday.tumblr.com/' target='_blank'>blog</a> that would persist as both a snapshot of the day and a way to capture something of what Ramadan really means for ordinary young British Muslims today.</p>
<p>The venture involved <a href='http://www.bbcdigitalguerrillas.co.uk/2015/12/18/live-streaming-guerrilla-style/' target='_blank'>live stream innovations</a>, pioneering use of the UGC app <a href='https://seenit.io/' target='_blank'>SeenIt</a> and a tremendous amount of editorial ambition - a real statement piece for the <a href='http://www.bbcdigitalguerrillas.co.uk/' target='_blank'>Digital Guerrillas</a> as their first audience-facing project.</p>
<p><a href='http://footballersunited.pilots.bbcconnectedstudio.co.uk/' target='_blank'>Footballers United</a> was an ambitious, award-winning, interactive docu-drama produced by <a href='http://www.somethinelse.com/' target='_blank'>Somethin Else</a>. Telling the astonishing real life story of the ‘Pals battallion’ formed from the Hearts Of Midlothian football team during the First World War, the experience combined scripted drama with factual history to create an interactive timeline through which the audience could explore real archive and documents, and relate key facts and statistics to their own modern social network.</p>
<p>I worked as associate producer on the BBC-side during the development, production and promotion of the project.</p>
<p><a href='http://www.bbc.co.uk/iwonder' target='_blank'>BBC iWonder</a> was a BBC Learning platform created to allow users to explore engaging factual content through a series of media-rich guides and timelines themed around intriguing questions.</p>
<p>I worked on the team in London producing the Science and History output for the platform - working on the development, production and promotion of a range of content for a number of guides - including copy, short-form video and social infographics.</p>
<p>Guides I was heavily involved with include ’<a href='http://www.bbc.co.uk/guides/z3kgjxs' target='_blank'>How did so many soldiers survive the trenches?</a>’ with Dan Snow, ’<a href='http://www.bbc.co.uk/guides/zqdbgk7' target='_blank'>Were we contacted by aliens in 1977</a>?’ with Brian Cox and ‘<a href='http://www.bbc.co.uk/guides/z2p66sg' target='_blank'>Could robotics spell the end of the wheelchair?</a>’ for a <a href='http://www.bbc.co.uk/programmes/articles/BdgvLLg4QCH9Cj4vjxRBsF/longitude-prize-guides' target='_blank'>Horizon special</a> on BBC Two.</p>
<p><a href='https://artuk.org/' target='_blank'>Your Paintings</a> was an ambitious web project created to put the nation’s oil painting collection online.</p>
<p>A collaboration between the BBC and the Public Catalogue Foundation (now <a href='https://artuk.org/' target='_blank'>Art UK</a>), the project worked with over 3000 partner venues to digitise, catalogue, share and editorialise over 210,000 oil paintings in public ownership.</p>
<p>I spent a year on the project - overseeing the final data syncs that allowed the project to hit it’s target - making the UK the first country in the world to give the public that level of access to their national collection. During this time I also looked after the day-to-day editorial operation of the site, developing new formats and relationships, launching a social media presence and delivering a significant growth in traffic and awareness.</p>
<p>Extra Links:</p>
<p><a href='http://www.bbc.co.uk/programmes/b01r9xgz' target='_blank'>BBC Two - Your Paintings: A Culture Show Special</a></p>
<p><a href='http://www.bbc.co.uk/news/entertainment-arts-21372685' target='_blank'>BBC News - Your Paintings: artworks to be projected on UK landmarks</a></p>
<p><a href='http://www.bbc.co.uk/labuk' target='_blank'>BBC Lab UK </a>was a website and content platform used for creating award winning, record breaking, mass participation science experiments.</p>
<p>Collaborating closely with academic partners at top universities, the Lab UK team used the appeal of self-discovery to get hundreds of thousands of people to contribute real data for real science through the completion of compelling online questionnaires.</p>
<p>The results offered users a glimpse into different elements of their own psychology, and created material from which the BBC could create further public service content such as the ‘<a href='http://www.bbc.co.uk/programmes/p007cfw6' target='_blank'>Can You Train Your Brain?</a>’ episode of <a href='http://t.umblr.com/redirect?z=http%3A%2F%2Fwww.bbc.co.uk%2Fprogrammes%2Fb00lwxj1&t=Nzc3MjI1NzJjZTU3ZjRhMzg0NzQ4ZjA0MTdlOTNiZDliNDVlNzY3OCxVZFE4OWxQNg%3D%3D&b=t%3ADYBgGxTG7iQJT-XxWQsG9A&p=http%3A%2F%2Fwww.sideburnpanda.co.uk%2Fpost%2F153777342657%2Fbbc-lab-uk-bbc-lab-uk-was-a-website-and-content&m=0' target='_blank'>Bang Goes The Theory</a> and <a href='http://www.bbc.co.uk/news/magazine-22000973' target='_blank'>The Great British Class Calculator</a> for BBC News.</p>
<p>During my time on the project I worked on the development and delivery of numerous experiments including The Big Money Test, How Musical Are You?, The Big Risk Test, Test Your Morality, The Great British Class Survey and Can You Compete Under Pressure?</p>
<p>I spent over a year at independent production company <a href='http://uspcontent.com/'>USP Content</a>, producing Channel HMV (HMV’s in-store radio station).</p>
<p>I had full responsibility for setting and managing the tone and quality of their output - using talent management, music curation and scheduling software along with audio production expertise to pre-create and distribute over 30 hours of original content every week.</p>